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Our guest for this week is Phil Singleton, SEO expert, author, and Founder and CEO of Kansas City Website Design & SEO, a boutique Internet marketing agency. With a background in Finance and an MBA, Phil started his career knowing little about web development. The feedback he got from his first client spurred him on to have an amazing 20-year career in the field of Marketing and SEO, and today he is leading a team of specialists which is focused on providing their clients with results and a high return on investment. He is also a best-selling author and his book “SEO for Growth” has been named by Forbes “the #1 SEO book to read for entrepreneurs.”

Our topics include:

  • Has SEO changed over the last decade and how?
  • What are some of the tools entrepreneurs can use to improve their SEO?
  • Phil’s experiences of authoring a book and how it affected his brand.
  • How to use influencer marketing to promote your book?

Connect with Phil:

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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HR Outsourcing for Small Businesses and Startups:
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Today we’re joined by Kasim Aslam. He is the founder and CEO of Solutions 8, which helps organizations to grow, scale and automate their business marketing process. Over the course of 11 years, Kasim and his team have helped more than 500 organizations using its very own proven digital marketing process. Kasim also became a best-selling author with his book titled The 7 Critical Principles of Effective Digital Marketing, and with it, he attempts to establish a baseline for one of the most tumultuous and change-ridden industries in existence.

Our topics include:

  • How to utilize Google Adwords in order to achieve growth?
  • What type of content affects the intent of your customers the most?
  • What are the constants and the variables in today’s digital marketing?
  • Is the “4 hour week” really feasible?
  • The upside of working with small businesses.
  • How can small businesses gain the upper hand in the competition against corporate giants?

Connect with Kasim:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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Listen: iTunes | Podbean | Spotify
Connect: IG | T | FB | Website | Sponsor
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This episode is powered by Jumpstart:HR, LLC
HR Outsourcing for Small Businesses and Startups:
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This week, we’re joined by Dom Cappuccilli, the founder and CEO of The Clean Sell, a sales consulting firm focused on helping entrepreneurs transition from founder-led sales to a structured and scalable sales effort. After 10 years as a reporter, author, and screenwriter, Dom found his calling when he rewrote the sales story of a fast-growing healthcare company and doubled their revenue in six months. He quickly rose to be a sales leader at a unicorn startup called ZocDoc (currently valued at $1.8B) before going to Arches Technology where he created and sold an entirely new healthcare technology product to health systems. In 2015, he founded The Clean Sell with the intention of helping entrepreneurs build many of their sales efforts, processes and teams from the ground up, all the while telling a better sales story.

Our topics include:

  • What are the most common bad habits that entrepreneurs bring to the sales cycle of their business?
  • The role of the entrepreneur in the sales process.
  • The commonalities between storytelling and sales.
  • A crash course on how to develop a core sales story.

Connect with Dom:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
---
Listen: iTunes | Podbean | Spotify
Connect: IG | T | FB | Website | Sponsor
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This episode is powered by Jumpstart:HR, LLC
HR Outsourcing for Small Businesses and Startups:
00:0000:00

Our guest for this week is David “Rev” Ciancio, sales marketing planner and brand development specialist who is currently the Director of Industry Insights at Yext. With over 20 years experience in hospitality and digital marketing and business development, Rev is currently helping businesses optimize their digital knowledge management process. Rev also holds the title of an expert burger eater, and he has created what is now one of the top burger blogs in the world called the Burger Conquest.

Our topics include:

  • What is digital knowledge management and why is it important?
  • How can reputation make or break a business?
  • The not-so-well-known aspects of customer service.
  • Why is influencer marketing the future of marketing?
  • Popular trends in the marketing space.
  • Burgers, life and coffee!

Connect with Rev:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
---
Listen: iTunes | Podbean | Spotify
Connect: IG | T | FB | Website | Sponsor
---
This episode is powered by Jumpstart:HR, LLC
HR Outsourcing for Small Businesses and Startups: