101 - How to Tell a Really Compelling Brand Story + PR “US Marine Corps Style” @ SXSW ft. Paul Cabellon
How to Tell a Really Compelling Brand Story + PR "US Marine Corps Style" @ SXSW
ft. Paul Cabellon
Define truth in a way that is both palatable and charming.
Your reputation is built on performance.
Do you have what it takes to tell a compelling brand story? How do you position your brand to succeed if it just bombed in the media? Why is deep thinking so incredibly important for your morning routine?
Paul Cabellon, Communications Strategist & Storyteller at Intellectual Ventures stops by to share his perspective on defining your narrative in media based on his years of Military, Defense, and Silicon Valley Public Relations experience. We talk mosquito-killing lasers, Under Armour, Donald Trump, and Paul's awesome panel at SXSW (login and vote here: http://panelpicker.sxsw.com/vote?_ga=2.148807351.1870947806.1502194247-1952374754.1502194247)
Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulcabellon
Tags: Marketing, Public Relations, Adaptive Communication Strategies, Under Armour, Donald Trump, Jumpstart:HR, SXSW, US Marines, Intellectual Ventures
Joey Price //