How to Tell a Really Compelling Brand Story + PR "US Marine Corps Style" @ SXSW


ft. Paul Cabellon


Key Quotes:

Define truth in a way that is both palatable and charming.

Your reputation is built on performance.

Do you have what it takes to tell a compelling brand story? How do you position your brand to succeed if it just bombed in the media? Why is deep thinking so incredibly important for your morning routine?

Paul Cabellon, Communications Strategist & Storyteller at Intellectual Ventures stops by to share his perspective on defining your narrative in media based on his years of Military, Defense, and Silicon Valley Public Relations experience. We talk mosquito-killing lasers, Under Armour, Donald Trump, and Paul's awesome panel at SXSW (login and vote here:


Connect with Paul on LinkedIn: 


Tags: Marketing, Public Relations, Adaptive Communication Strategies, Under Armour, Donald Trump, Jumpstart:HR, SXSW, US Marines, Intellectual Ventures


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Retro Gaming Turns Family Time Modern
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About this Episode:
This holiday season, Nintendo is turning back the clock to give parents the excitement they felt more than 30 years ago. And that same excitement can now be shared with their entire family. Families can share memories playing the NES Classic Edition or make new memories playing the hottest new games for Nintendo’s current Wii U and Nintendo 3DS systems – games like Pokémon SunPokémon Moon and Paper Mario: Color Splash for Wii U.

About Krysta Yang – Manager, Public Relations at Nintendo

Since joining Nintendo in 2007, Krysta Yang has worked on a host of notable campaigns for the Wii and Wii U console, and the Nintendo 3DSfamily of systems, including The Legend of Zelda, The Windwaker HD, Super Mario Maker, Splatoon, Mario Kart 8 and Animal Crossing: New Leaf.

Yang has made TV appearances on HSN Network and the Food Network’s Cake Wars. Yang also appears regularly on the Nintendo Minute web show.

Why Are More Americans Drinking Tea These Days? | National Hot Tea Month 


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Article of the Week: Health Benefits of Tea? Here’s What the Evidence Says (New York Times)

For More Information About Tetley and National Hot Tea MonthHTTP://WWW.TETLEYUSA.COM/

On this Episode:

In the U.S. it seems like we run on caffeine, and interestingly enough, American millennials are actually drinking as much tea as they are coffee according to a recent study. In fact, on any given day over one half of the American population drinks tea. Why is tea trending upwards in the U.S.?

If anyone knows, it’s Sebastian Michaelis, a Master Tea Blender with an extremely refined palate, and the man who makes his living by drinking tea. Sebastian alone has sampled more than 250,000 blends of tea throughout his career. Who knew there was so much involved in tasting and drinking tea? Within 15 seconds, he can determine the exact quality and characteristics of thousands of different tea varieties. Sebastians’s job is to taste the teas and blend them together to make them recognizably Tetley.


On this episode of Business, Life, and Coffee, Sebastian Michaelis, a Renowned Tea Sommelier will be discussing his unique career and the science behind his work. He will also be divulging what it takes to make a perfect cup of tea, including a live demonstration of his tea brewing technique. Sebastian is available to share his theories on why tea is catching up with coffee in the U.S., and to update you on the various new forms of tea such as herbal infusion teasTea is the second most consumed beverage in the world after water, and has a long history around the world. 

About Sebastian Michaelis:


Sebastian is a professional tea taster, buyer and blender at Tata Global Beverages, managing the global group’s African buying and sustainable sourcing program. He coordinates the company’s mission to source 100% Rainforest Alliance tea for the Tetley brand by 2016, working closely with charities and organizations to train and support several hundred producers on sustainable and ethical production. Sebastian is a Master Blender who can determine a tea from thousands of varieties in seconds. Sebastian is one of 10 tea blenders at Britain’s largest tea manufacturer.


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Every business needs capital to be stable - but what do you do when it's time to acquire more money for your great idea and you need an investor? 

About Our Guest: 
Tallat Mahmood, Founder and Managing Partner of SkyPanther Capital. Tallat has executed M&A and capital raising transactions since 2005 with deal values up to $151m, and has worked on a number of cross-border transactions. Tallat has also worked as an investor with a venture capital and private equity fund, investing in early-stage and mid-market companies. He also represented investor interests at Board level.

Tallat is a mentor at the world’s largest startup accelerator, MassChallenge, and writes about fundraising and M&A activity for publications such as Forbes, Entrepreneur and TechCrunch. Tallat is also founder of Funding Your Tech Startup, which advises startups on starting, funding and growing their business.

Show Agenda:
Getting to Know All About VCs:
1) What should every business owner and potential business owner know about working with a VC?
2) Are there any common myths about VCs? What are they?
3) What do VC's look for in founders and companies that let them know that the company is worth investing in?
4) Do you have any advice for someone considering VC funding? Are there alternatives?

The Truth of M&A Deals:
5) Can you explain the concept of buying a business and what takes place?
6) Why would an entrepreneur want to sell their business?
7) How can an entrepreneur prepare a business that's attractive to buyers?
8) Tell us what defines a really successful transaction and an unsuccessful transaction?
9) Do you have any parting thoughts?  

Listeners can visit in order to download a free cheat sheet on how to build a powerful business plan to help with raising funding or exiting your business. Contact Tallat on

Grab your favorite cup of coffee and let's get started!


This episode of business life and coffee is brought to you by our partners at Audible with over 180,000 titles to choose from while shopping and traveling during the holidays, you can immerse yourself in a fantasy world or catch up on the latest by New York Times Best Selling authors like Janet Evanovich, David Baldacci, John Grisham, and more!

Get your free trial today by visiting - That's

The Holiday shopping season is upon us and two things are impacting our pockets: Credit Card security and Lowered Fuel Prices. I'm joined by Carolyn Balfany, Senior Vice President of MasterCard to explain what chip technology changes mean to consumers and the businesses we shop in.

Louis Finkel of the American Petroleum Institute joins us later in the show and will share his thoughts on why fuel prices are dropping as well as results from a recent study regarding energy policies that effect the U.S. economy.

Grab your favorite cup of coffee and let's get started!

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This episode of Business, Life, and Coffee is sponsored by Audible.
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BLC is brought to you by Jumpstart:HR, LLC - HR Outsourcing and Consulting for Small Businesses and Start-Ups: Let's build a better business, together!

About Long-Term Care:

Can you count on Medicare or Medicaid to cover your long-term care costs? Without proper planning, individuals can be left with few options for managing long-term care expenses. You may have heard that an estimated 70 percent of Americans 65 and older are expected to need long-term care at some point in their lives.* A new study by Lincoln Financial Group found that only a shocking 22 percent think they’ll actually need it.**

Unless you’ve experienced a long-term care event for yourself or a loved one, you may not realize the impact it can have, both financially and emotionally. According to the “2014 Cost of Care Survey,” the average cost of a private room in a nursing home can be up to $97,611 a year. With such a large price tag for long-term care, consumers should be asking, “What are my choices?” Lincoln’s study found both consumers and financial advisors underestimated the actual cost of long-term care, and consumers weren’t sure they would need it at all.

About National Bladder Health Month:

November is National Bladder Health Month, and the Urology Care Foundation is connecting, educating and empowering individuals across the country to get the facts about bladder health conditions such as Overactive Bladder and take an active role in managing their bladder health.


Many people, especially women are often too embarrassed to talk about their OAB symptoms, or assume there are no good treatment options. They think the occasional leakage that occurs from coughing or sneezing or that strong “gotta go” feeling is a normal result of having children or getting older and wait on average, nearly two years before mentioning anything to their health care provider. If they only knew, there are many treatment options available to relieve these symptoms, including simple behavior modifications, oral medical treatments, diet and exercise.


About Liver Cancer Awareness Month:

Liver cancer may be talked about less than other cancer types, but it is one of the deadliest cancers in the world, claiming the lives of more than 65 Americans each day, or nearly 25,000 Americans per year. This number has been slowly but steadily rising for several decades, despite progress in cancer research and the development of new treatments. 


The global impact is even greater, with liver cancer accounting for more than 600,000 deaths each year. Because symptoms typically do not appear early on, diagnosis is often not made until patients have late-stage disease that is more difficult to treat.


While people tend to think pink during October, it’s important that they also see green – the color of liver cancer awareness. Several common culprits – including the hepatitis B and C virus, morbid obesity and diabetes, and alcoholic cirrhosis – are directly linked to liver cancer. As these conditions reach near epidemic proportions, the incidence of liver cancer may creep up further. Currently, more than 700,000 people are diagnosed with liver cancer throughout the world every year.


It’s important that people realize the need for improved education about liver cancer risk factors, and that they discuss with their doctors the importance of regular screenings to increase the chances of catching the disease in its early stages. Diagnosing liver cancer early is key, as a patient’s chance of survival nearly doubles if the disease is caught early.


Have you ever wondered just how much of an impact STEM has on your daily life? Even if you've never given it a pondering, it's worth considering. Buildings are making people healthier, food is smarter, and wearable technology has become an extension of our brain. On this episode, I chat with two experts in STEM: Marisa Long, the Communications Director of the U.S. Green Building Council and Hank Green, a YouTube star who's all about educating the next generation on the importance of STEM.

These interviews were made possible by the U.S. Green Building Council and Emerson

Resources from This Episode:

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About Marisa Long: As the Communications Director of the U.S. Green Building Council, Marisa Long serves as a spokesperson for the organization and oversees media relations, external communications, public affairs, social media, multimedia and public relations efforts forUSGBC. She supports all USGBC brands and programs, most notably, USGBC’s flagship product, LEED. She works closely with staff and stakeholders to promote and advocate for green buildings through the media and in the marketplace. Prior to USGBC, Marisa served as a vice president at Quinn & Co. Public Relations in New York, successfully implementing numerous creative and strategic PR campaigns for a variety of high-profile real estate clients.

About Hank Green: William Henry "HankGreen II is an American entrepreneur, musician, and vlogger, known for his YouTube channel VlogBrothers, where he and his brother, John Green, regularly upload videos. He is also the creator of the online environmental technology blog EcoGeek, and the developer of Subbable. Hank, along with his brother John Green, is the co-creator of VidCon, the world's largest online video conference/convention. He is involved with several other channels on YouTube, including Crash Course, SciShow, The Lizzie Bennet Diaries, The Brain Scoop, Animal Wonders, SciShow Space, hankschannel, GamesWithHank and Sexplanations. Green was born in Birmingham, Alabama, and his family soon moved to Orlando, Florida, where he was raised. He graduated from Winter Park High School in 1998 and then earned a Bachelor's degree in Biochemistry from Eckerd College and a Master's degree in Environmental Studies from the University of Montana. He resides in Missoula, Montana with his wife Katherine Green, their cat, Cameo, and dog, Lemon.


How Can Job Seekers and Employers Improve Their Candidate Experience?

Overview: These days, you hear more and more about what's going wrong with the candidate experience at many organizations. But are there things that companies can do to improve their competitive advantage (and even increase patronage of their business)? Absolutely.

On this episode, Dr. Elliot Lasson and I discuss tips that job seekers and employers can implement to make the search process better for everyone. Dr. Lasson is an HR Consultant with a PhD in Industrial/Organization Psychology. He devotes much of his consulting efforts to improving job seeker's chances of landing their next dream job.

Grow your career with a free book on -
Download my latest book: Never Miss the Mark: Career Search Strategies Provided by HR Pros:
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Connect with Dr. Lasson on LinkedIn:

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On this episode of Business, Life and Coffee, Kevin Kruse, Author, Inc 500 CEO and Forbes Columnist tells us about the productivity habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students & 239 Entrepreneurs. You'll hear what Mark Cuban things about meetings and why executives at your favorite companies (AirBnB, Facbook and more) don't use to-do lists - and what they do instead! This podcast just might change your life! Learn more about his new book "15 Secrets Successful People Know about Time Management" at

Visit for show notes and resources mentioned in this episode. 
Follow and chat with show host Joey Price on Twitter at
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Happy National Coffee Day 2015!
On this episode of Business, Life and Coffee, Nick Haase, Founder and CEO of Loot!  tells us how he left an emerging industry and developed a revolutionary app in an industry he's truly passionate about. You'll hear how he took the twists and turns of life and made them work for his benefit. Also, he talks about how advisors and mentors along the way have helped him tap into his true potential!
Article of the Week: How Coffee Loves Us Back (Harvard Gazette)
Visit for show notes and resources mentioned in this episode. 
Follow and chat with show host Joey Price on Twitter at
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