This week, we’re joined by Tom Libelt, marketing expert and the founder of the Smart Brand Marketing Community. With a background in both sound engineering and marketing, Tom’s career journey is both inspirational and eventful. He made the shift to sales and gained valuable experience by working for companies like Hilti and Nestle. Tom continued to explore different fields and two music albums and one coffee place later, he started focusing on his marketing and SEO skills. After working with a Muay Thai champion and helping him produce and market his online course, Tom co-founded We Create Online Courses, a company that can create an online course using only 14 hours of their clients time. He is also a fellow podcaster, and he’s hosted several podcasts with The Smart Brand Marketing Podcast still going strong after 120 episodes!

Our topics include:

  • The role elimination of unnecessary activities plays in achieving success.
  • Why are marketing and sales the backbone of the economy?
  • What makes Chiang Mai, Thailand so appealing to digital nomads?
  • Being professional vs. being authentic.
  • The formula behind making successful online video courses.

Connect with Tom:

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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HR Outsourcing for Small Businesses and Startups:

This week, we’re joined by Dom Cappuccilli, the founder and CEO of The Clean Sell, a sales consulting firm focused on helping entrepreneurs transition from founder-led sales to a structured and scalable sales effort. After 10 years as a reporter, author, and screenwriter, Dom found his calling when he rewrote the sales story of a fast-growing healthcare company and doubled their revenue in six months. He quickly rose to be a sales leader at a unicorn startup called ZocDoc (currently valued at $1.8B) before going to Arches Technology where he created and sold an entirely new healthcare technology product to health systems. In 2015, he founded The Clean Sell with the intention of helping entrepreneurs build many of their sales efforts, processes and teams from the ground up, all the while telling a better sales story.

Our topics include:

  • What are the most common bad habits that entrepreneurs bring to the sales cycle of their business?
  • The role of the entrepreneur in the sales process.
  • The commonalities between storytelling and sales.
  • A crash course on how to develop a core sales story.

Connect with Dom:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
---
Listen: iTunes | Podbean | Spotify
Connect: IG | T | FB | Website | Sponsor
---
This episode is powered by Jumpstart:HR, LLC
HR Outsourcing for Small Businesses and Startups:

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